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Penny DeVries

Chief Marketing & Communications Officer

A brand strategist who brings to UM Health-West 20 years of experience consulting Fortune 500 companies. Led system-wide rebranding of UM Health-West during affiliation with University of Michigan Health, ensuring effective internal and external communication and awareness campaigns. As a business owner for more than 20 years, previously served long-term clients with full-scale agency services in marketing, advertising, sales strategies and content production. Advised clients on brand development, creative concept development, campaigns, business-to-business and business-to-consumer communications. Developed sales strategies and marketing plans. Directed teams in large-scale productions of video, photography, web content, broadcast commercials, animation and new media, including smartphone apps and interactive displays. Clients included Amway, CUP-Health, Electrolux, Frigidaire, KitchenAid, Porter Hills, Stryker, and Whirlpool Corporation. Volunteers as a committee member of Rethinking Dementia and as a mentor to area start-up business owners.